The Brand
EAT PHAT.
STAY FIT.
Four words. A gorilla. Two Miami locations. A menu built for people who refuse to choose between flavor and feeling good.
Why we exist
Healthy food shouldn't feel like punishment.
Healthy spots are usually slow, small, or boring. Fast food is usually greasy, heavy, or forgettable. We built Phat's Kitchen for the space in between — real flavor, real portions, clean ingredients, and out the door in minutes.
We don't sell health as a sacrifice. We sell it as a flex.
Explore
Dig into the brand.
Identity
The Brand
Eat Phat. Stay Fit. The four words that run the place.
Kitchen
Ingredients & Sourcing
Where the steak comes from. Why we use burrata. What we refuse to touch.
Crew
Meet the Phats
Two characters, one brand. Black and White. Leader and spark.
Icon
The Gorilla
Why a gorilla. What it means. How it travels across every cup, wall, and reel.
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2
Miami locations
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50+
menu items
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100%
real ingredients
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305
Miami born