The Icon
The Gorilla.
Not a mascot. Not a logo. The brand itself, walking across every cup, wall, uniform, and reel.
Why a gorilla
Strength. Presence. Hunger.
A gorilla eats constantly. Strong, tropical, visibly alive. The kind of presence you don't argue with.
When a brand stands for real portions and unapologetic energy, the icon needs to do the same. Nothing we considered came close.
Where you'll see it
Everywhere. Consistently.
On the cups. On the uniforms. On the walls of both locations. In every piece of content. Stitched into delivery bags, printed on catering boxes, animated across the site.
The gorilla is the most-seen part of the brand — by design. Once you see it twice, you remember it for good.